Honest fit
Every product lists the model's height, weight and the size worn, plus flat measurements. We do not retouch a silhouette into existence, and we would rather you not have to alter what arrives.
About Us
A garment is not worth much because it gets noticed. It is worth something because it gets worn for years.
Our Story
It Started With One Dress
VELORA began in Shanghai in 2019. Three people, a studio under sixty square metres, and eight months spent getting the waistline of a single straight-cut dress right.
That dress has now sold for seven years. The pattern has never been changed. It taught us something we still work from: rather than reinventing ourselves every season, make one right thing that holds up over time.
Today the range runs from dresses and tops through to knitwear and outerwear, but the test has not moved. Is the fabric comfortable. Is the cut honest. Does the price match what went into it.
2019Founded
860kCustomers served
32Mill partners
4.8Average rating
Craft
Fabric Comes First
We do not sketch first. We choose cloth first. Before each season the design and pattern team spend two weeks at the mills, handling every new greige fabric, and only then decide what the season can be.
Everything that goes into production is third-party tested for colourfastness, shrinkage, pilling and formaldehyde. Batches that fail are not quietly downgraded into cheaper styles — they go back.
Better materials
61% of the range now uses organic cotton, recycled fibres or certified linen. Packaging is compostable, and single-use plastic polybags are gone.
A longer life
Core styles are restocked rather than discontinued or dumped into clearance. We also repair free of charge, so a piece can stay in use for a few more years.
How We Got Here
2019
A studio in Shanghai
Three people, one small room, and the straight-cut dress that is still selling.
2021
Patternmaking brought in-house
We stopped outsourcing, built a team of eight patternmakers, and rebuilt our size system around real body data.
2023
The materials programme
Long-term agreements with twelve mills, switching progressively to organic and recycled fibres.
2026
First concept store
A space for fittings, alterations and repairs — not just another shop floor.